Results from a new survey claim to offer up a look at how many of Apple TV+ subscribers are still on a free trial, what the future could look like for subs as trials end, and more as Apple TV+ continues to expand its content.
Reported by Variety, a study has been published by MoffettNathan/HarrisX on the state of streaming video on demand services (SVOD) for Q4. The survey results claims to show how Apple TV+ in comparison to other competitors.
MoffettNathan says that 62% of the Apple TV+ subscribers it surveyed are currently on a free trial. While that may not sound ideal, it’s a key part of Apple’s strategy for now – the company just extended free trials for the second time earlier this month as it continues to work on expanding its catalog of content.
However, some potentially bad news – if it pans out this way – is that 29% of those Apple TV+ users said they wouldn’t choose to continue their subscriptions after the free trial ended, 30% said they would, and the remaining said they were undecided about paying $5/month for Apple TV+.
In contrast, MoffettNathan said its survey found 48% of Disney+ subscribers on a free plan would continue the service afterward, suggesting Apple TV+ has higher customer turnover than its competitors by up to 6x.
Almost half of Disney Plus subs on the Verizon promo (48%) said they planned to resubscribe after the free-access