1. Apple Makes Some Moves
After more or less sitting back and watching what was going on in the early days of the Flixcopalypse, Apple appears to be ready to make some moves.
Shortly after unveiling their deal with ViacomCBS to bundle CBS All Access and Showtime via their AppleTV Plus platform, Apple announced a deal with VIZIO, the nation’s second largest smart TV manufacturer, to put the Apple TV Plus platform onto VIZIO’s millions of smart TVs (it’s an automatic update for most users.)
This will allow users to launch AppleTV Plus and all the apps that run with it natively from their VIZIO TV, no Roku or Amazon Fire TV sticks necessary.
Why It Matters
Apple is positioning itself as a better alternative to Roku and Amazon for the Flixes, a move it can make given that the platform does not currently have any sort of ad business.
Cognizant of the fact that perhaps a half dozen people own the $180 Apple TV device, the company is now looking to port the operating system to non-Apple devices like VIZIO in its quest to become the Switzerland of content aggregators.
That said, it’s still not clear what Apple’s goals are with all this, you know, what’s in it for them? Because given the billions they are spending on original programming, a bunch of $4.99/month subscriptions is not going to put them in the black.
I assume they see it as a marketing tool, as a way to keep Apple’s name front and center and