Google has injected a new cinematic slideshow above the top row of apps in the Android TV interface to make it easier to find content you might like. It will contain curated TV show, movie, and app recommendations from Google as well as sponsored content. Google says that “each source will be clearly labeled on the content, giving users transparency,” so that users can differentiate between curated recommendations and paid advertisements, and it will contain only media and entertainment-related content. If you pause on one of the items, it’ll start playing a preview, like how Netflix’s TV app does.
Recommending popular, relevant content and apps will probably be useful for most people, but some likely won’t be too thrilled to see giant ads at the top of their home screen.
The other update arriving on Android TV is a reworked subscription flow that makes it easier to subscribe to paid subscriptions, like TV streaming services. Where you’d normally have to grab your phone to complete the process, or painstakingly use a TV remote to fill out your credentials, the new addition lets you