A staggering 40% of the top 20 TV shows and series in the U.S. are produced, owned, and delivered on one network that isn’t available over the air or on standard cable TV and didn’t exist much more than two decades ago.
It’s Netflix, of course.
Based on number of shows watched in the second quarter of 2020, Netflix owned 31.5% of the streaming market, compared to 24.7% for Amazon Prime Video, according to data from Reelgood. Hulu owned 18.6%, while HBO and HBO Max combined came in at 5.2%.
Recent entrant Disney+ appears to have surpassed HBO with 6.1%, and brand-new competitor Peacock isn’t yet in the rankings.
But the most interesting numbers show that Netflix’s original content strategy is having a massive impact. Shows like Ozark, Money Heist, Stranger