Disney Plus is one of the few bright spots in the Mouse House’s business portfolio amid the global coronavirus pandemic.
Since Disney Plus’ launch in the U.S. in November 2019, approximately 50% of American households with children under 10 have already subscribed to Disney Plus midway through the first quarter of 2020, according to consumer research from Ampere Analysis. Among homes with kids 18 and under, 42% said they are Disney Plus subscribers.
With millions of kids stuck at home over school closures because of the coronavirus (COVID-19) crisis, Disney may pick up even more subs. And over the weekend Disney released animated hit “Frozen 2” on Disney Plus, three months ahead of schedule, joining the lineup of recent and classic Disney family movies.
Meanwhile, Disney Plus also has had success in signing up 18-24-year-olds, according to Ampere: 41% in that age bracket said they had access to the streaming service in the Q1 survey. For this group, the Marvel films and the “Star Wars: The Mandalorian” series from Jon Favreau have been key lures.
Disney Plus reached 28.6 million user signups as of Feb. 3, according to the media conglomerate. The company hopes to build on that with the launch of Disney Plus in India last week (three weeks ahead of schedule) and the March 24 debut of Disney Plus in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland.
Disney’s strong showing in the streaming space